Yakovleva Elena Aleksandrovna

The article provides the analysis of the results of a qualitative study of the perception of regional political leaders in the context of crisis in 2020. The study is based on the materials of a research project conducted by the Political Sociology and Psychology Programme of the Lomonosov Moscow State University. The research methodology includes in-depth interviews and ‘fixed associations’ methods, allowing the authors to focus on the influence of an objective factor (political context) on the process of political perception. The empirical part of the work, supporting the suggested theoretical model, is based on three case-studies, namely citizens’ perception of the Moscow Mayor, the President of Bashkortostan Republic and the Governor of Krasnodar. The study shows that a society in the process of overcoming a socio-political crisis, has specific and particular requirements concerning the professional and personal characteristics of regional political leaders. Non-compliance with these requirements directly affects not only the level of electoral support for Russian regional leaders, but also increases the general protest potential.