Rogach Nikolay Nikolaevich

This article is devoted to the study of the impact of socio-demographic factors such as gender, age and level of education on the process of forming an image of an ideal president. Examining part of a study of the ideal presidential image conducted by the Political Sociology and Psychology Program in Moscow State University’s Political Science Department, the author identifi es and analyzes the universal and unique personal and professional characteristics in the mass consciousness of Russian citizens from diff erent social categories. The results of the study lead to certain conclusions concerning the integrity and organicity of the ideal president’s image. In the opinion of young people, the political and professional qualities that a head of state should possess were largely infl uenced by relatively new, “rational-secular” values that were introduced into the political system of the state during the period of recovery after the collapse of the USSR. Moreover, despite the quite successful “resocialization” that representatives of the older generation went through, that generation’s view on the image of the exemplary head of state still appears more conservative in comparison with the “eff ective manager” that the younger generation of citizens imagines of the president.