Bliznyak Roman Zinovievich
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The Blogosphere As Part Of A Region’s Communication Space: The Case Of Krasnodar KraiMoscow University Bulletin. Series 12. Political Science. 2016. 2. p.35-56read more194
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This article substantiates the relevance assigned to the blogosphere at the regional level, highlighting its spatial borders and suggesting criteria for its selection as an independent unit of the communication space, including: the presence of private information and event-driven topics; the activities of a regional community that discusses this subject and creates new content on this basis; and awareness by the regional community of itself as a distinct social group. The authors also address the issue of the mechanisms of the blogosphere’s influence on the regional political process and its interaction with actors such as the media and the political elite. The dynamics of the formation of the blogosphere in the Krasnodar Krai as a communication space element are also examined. The authors conclude that the regional blogosphere is characterized by significant differentiation by place and topic of communication, and that the most popular discussions are those of social and political events. The political segment of the region’s blogosphere has a relatively low level of dissidence, notwithstanding the presence of significant critical potential in relation to the activities of the authorities.Keywords: communication space; blogosphere; politics; mass media; Krasnodar Krai
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Blogging As a Technology of Regional Social and Political Communication: The Krasnodar RegionMoscow University Bulletin. Series 12. Political Science. 2018. 3. p.85-101read more729
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This article is devoted to the identifi cation of the specifi cs of blogging as a technology of public and political communication at the level of the Russian region. The authors address three research tasks: a comparison of the use of blogging as a tool and as a socio-communicative technology; identifi cation of the features of the event-thematic agenda in the blogosphere of the region; and a segmentation of the audience of political blogs in the province. Blogging in the region is characterized by identifying and analyzing the activities of the subjects that most shape the eventthematic agenda online. The authors demonstrate that the tendency of using blogging as a technology of political communication is becoming increasingly characteristic for Russian regions; this implies a signifi cant expansion of the tools used. The article further maintains that elections are becoming a kind of “growth point” for the political blogosphere of the region, a platform for testing new formats of political communication in the online environment. Further, the limitations of blogging as a socio-communicative technology in terms of the impact on regional communities are discussed and a defi nition of blogging is off ered that accounts for the subjective interests of bloggers.
Keywords: blogging, social and communicative technology, political communication, audience, media, Krasnodar region
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