The Blogosphere As Part Of A Region’s Communication Space: The Case Of Krasnodar Krai

Abstract

This article substantiates the relevance assigned to the blogosphere at the regional level, highlighting its spatial borders and suggesting criteria for its selection as an independent unit of the communication space, including: the presence of private information and event-driven topics; the activities of a regional community that discusses this subject and creates new content on this basis; and awareness by the regional community of itself as a distinct social group. The authors also address the issue of the mechanisms of the blogosphere’s influence on the regional political process and its interaction with actors such as the media and the political elite. The dynamics of the formation of the blogosphere in the Krasnodar Krai as a communication space element are also examined. The authors conclude that the regional blogosphere is characterized by significant differentiation by place and topic of communication, and that the most popular discussions are those of social and political events. The political segment of the region’s blogosphere has a relatively low level of dissidence, notwithstanding the presence of significant critical potential in relation to the activities of the authorities.

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