Emelyanova Natalya Nikolaevna

This article is devoted to the prospect of using collective memory as a resource of soft power. The author notes that the importance of this use of collective memory is associated not only with purposeful social activity, but also with a special sociolinguistic matrix. The article sets out the main political and philosophical ideas that retinterpret the power practices underlying the use of collective memory in soft power strategies. Scaling up to the level of international relationships, collective memory is associated with soft power as one of the eff ective tools for implementing strategies that mitigate the eff ects of overt or covert interstate confl icts. Collective memory as a separate tool of soft power is deployed in various practices of memorial diplomacy, although its use to improve interstate relations and reconciliation of various historical narratives in the world is not exhaustive. The aims, actors and forms of memorial diplomacy are noted by the authors, as are the main scenarios of its implementation: 1) for overcoming the negative and tragic experience of the past; and 2) to update narrative strategies in territories with pronounced narrative inconsistency.