India’s “soft Power” In South Asia: A Strategy To Replace Reactivity With Initiative

Abstract

This article focuses on the strategy of Indian “soft power” in the South Asian subregion as a key component of the modern geopolitics of New Delhi. The author addressed the understanding of “soft power” from the “rising powers” of Asia, then examines Indian-Chinese relations in the fi eld of “soft power” through the concept of “Chindia.” This neologism signifi es not only the competition between the two powers, but also the development of adjacent zones of Indian and Chinese civilizations, where as a result of intercultural dialogue and exchange there are peculiar geocultural hybrid spaces equally susceptible both to Indian and Chinese infl uence. The author concludes that although India’s “soft power” expansion was a response to China’s successful attempts to involve the countries of South Asia in its orbit of infl uence, India has now begun to apply the updated models of “soft power” on a systematic basis.

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