This article considers the application of methods of online campaigning in the Russian political sphere in the period 2000–2015. The informational activity of citizens on the Internet shows new prospects for the development of existing methods of Internet technologies in the process of the election campaigning. Modern online tools enable political actors to become closer to voters and confi gure active interaction with the electorate. The rapid development of these technologies now allows politicians and voters to communicate in an online mode. In this context, the current methods of agitation during the election campaign have begun to change. Political actors are beginning to pay more attention to the Internet as the most effective way to influence the modern electorate. The author believes that the use of such methods is important for the Russian policy-making segment, effective in the current political situation and shows great potential for further development.