Brodovskaya E.V.

The article presents the results of an applied political research devoted to the implementation of the manipulative effect of search engines (SEME) during the election campaign in 2021 in Russia. SEME is a technology for influencing a wide audience, aimed at transforming behavioral effects and shaping public opinion through changes in the issuance of digital search engines. The order of issue, as well as the tone of the results, can significantly influence the attitude of undecided users and their subsequent electoral choice. According to the results of the study, a number of manipulations in the nature of search results were recorded, associated with an increase in negative coverage of the electoral process, election results and the state of the party system, achieved through the active dissemination of materials from foreign information resources.

The article presents the results of applied political research, the purpose of which is to determine the scale, mobilization potential, social base, and digital communication technologies of protest-oriented information flow in the Russian segment of social media on the eve of the Single Voting Day of 2021. The cognitive mapping implemented in the study made it possible to identify the meaningful characteristics of the information flow. The social media analysis made it possible to determine the dynamic and structural characteristics of the information flow, the gender and age specifics of the users involved in it, as well as quantitative characteristics of the activity of key communities forming protest information flows. The method of social
graphs revealed the structure of interaction between the opposition and protest communities of Telegram in 2021. The event analysis carried out during the study made it possible to fix the key peaks of growth in the dynamics of user activity around protest events and discourses. On this basis, it was possible to identify the triggers used to involve users in protest information flows (elections, law enforcement agencies, vaccination, socio-economic problems), typologize the communities forming the protest information flow (protest aggregator communities, news aggregator communities, local analytics communities), and model of mass protest mobilization (primary trigger — secondary trigger — offline protest).

The article presents the results of a socio-political study of digital activism of Russian youth. The launch of the special military operation in Ukraine and the events that followed acted as a catalyst for the activation of various digital practices by youth groups. At a time of heightened global tensions, the extent and nature of young people’s immersion in the digital environment creates both significant risks for state and public institutions associated with the spread of destructive attitudes and controlled attempts at protest mobilization, and new opportunities determined by improved political communication and the formation of a digital dialogue with young people. The theoretical framework of the study is conditioned by the gradual transformation of the concepts of ‘digital citizenship’ which are moving towards technological and informational sovereignty. The methodology of the study is based on a combination of network and cognitive approaches. The algorithm of data collection, processing and analysis included the use of cognitive mapping of content to collect markers of youth civic and political activity, automated social media analysis of information flows, and subsequent verification of digital data through polygraph testing with elements of focused interviewing. According to the results of the study, the dominance in the information space of the flows supporting the current political course and the implemented state policy was concluded. At the same time, their visibility is limited by the significant disintegration of the audience and the lack of transformation of their activity into real practices. Critical information flows of an oppositional orientation are characterized by controllability and functionality. Such a situation creates conditions for external information pressure on vulnerable groups of young people, spreading destructive, fake and manipulative content. The study also identified structural trends in the development of information flows of youth civic engagement, the peculiarities of physiological reactions to popular political content. The basic recommendations based on the results of the work are focused on the improvement of technologies of interaction with young people by state and public institutions.

The article presents the results of an applied political research of the information flow of external pressure aimed at the formation of protest attitudes among Russian social media users. Currently, the activities of external actors in the network dimension are focused not so much on the launch of established scenarios of colour revolutions, but rather on the implementation of new hybrid schemes based on prolonged manipulative influence, implementation of a chain of special information and psychological operations, dissemination of fakes, incitement of social and ethnic discord, gradual soft deconsolidation and disorganisation of the state and society. The scientific problem is dictated by the types of contradictions that the basic provisions of the network and cognitive approaches are aimed at analysing and explaining. The research methodology is based on the general principles of social media predictive analytics and includes the use of cognitive mapping of digital content and automated social media analysis. Based on the results of the study, the authors draw conclusions about the basic characteristics of the information flow under study, describe the role of external network actors in the formation of protest attitudes of Russian social media users, and substantiate the political risks of the implementation of such activities.

The concept of ‘consent engineering’ developed by social psychologist and technologist Edward Bernays in the first half of the 20th century, has become a cornerstone of modern public relations, political communication, and social governance. This article deconstructs the paradox of the Bernays’s model: how the desire for rational governance of people gave rise to manipulative technologies of mass influence on society as a whole. This article analyzes how Bernays’s classic ideas anticipated the era of modern post-truth and digital algorithms, transforming the understanding of public policy democracy. The authors examine the emergence of a new version of consent engineering in the era of algorithmic power and other digital circuits This article also analyzes the transformation of consent-building methods — from classic mass communication tools to algorithmic platforms using big data and artificial intelligence.