The Implementation Of The Search Engine Manipulation Effect In The Election Campaign 2021 In Russia

Abstract

The article presents the results of an applied political research devoted to the implementation of the manipulative effect of search engines (SEME) during the election campaign in 2021 in Russia. SEME is a technology for influencing a wide audience, aimed at transforming behavioral effects and shaping public opinion through changes in the issuance of digital search engines. The order of issue, as well as the tone of the results, can significantly influence the attitude of undecided users and their subsequent electoral choice. According to the results of the study, a number of manipulations in the nature of search results were recorded, associated with an increase in negative coverage of the electoral process, election results and the state of the party system, achieved through the active dissemination of materials from foreign information resources.

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