The article focuses on the process of forming the frame of Kaliningrad region in local, Russian and foreign media. The goal was to determine the features of regional construct at different positioning levels. As a result of the frame analysis, the strengths and weaknesses of the positioning of the exclave were identified.
The author notes from the point of view of internal political framing a dangerous situation, characterized by the formation of a centrifugal tendency in regional media. In the Russian media, a special role is assigned to the federal center, which is able to protect the Kaliningrad region from possible aggression. In turn, foreign media outlets note the colossal development of the military industry in the region, which puts in the frame a high degree of militarization. The results of the study made it possible not only to theoretically generalize the features of the created constructs, but also to give recommendations to the authorities of the regional and federal levels in order to correct errors in the Kaliningrad region’s positioning strategy.