The article demonstrates the possibility of identifying discrepancies between respondents’ perceptions of what constitutes their personal success and what they consider to be the indicators of success for future Russia, through the use of reversible modes of stimulus material presentation. The materials of empirical research are presented, confirming the validity of the assumption that the productivity of identifying the true political preferences and expectations of our fellow citizens can be increased by using visual stimuli demonstrated through eye trackers, with which respondents work in a reversible mode. The obtained data also indicates that the use of such modes allows for the identification of even those components of personal representations that, according to the respondents, may contradict the most socially desirable ones.